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How To Avoid Cookie Cutter Digital Marketing

Chips Ahoy, or homemade chocolate chip cookies? I’m hoping you chose homemade. Unless, like myself, you’re an awful baker. Then I understand. When it comes to quality, it’s hard to justify the assortment of dusty, crumbly discs that lay within the Chips Ahoy carton. On the other hand — when made properly — homemade cookies […]

Why I Hate Content As The Holy Grail Of SEO Marketing Plans

“Content? Do you mean blog posts? We don’t run a blog, we run a business.” “Hi, our 600-word-keyword-swamp article isn’t ranking on Google’s first page, what gives?” “Look, these animated videos are cute, but where’s the ROI? Why did we make this?” Have you heard these before? Have you said these before? Yea, you’re not […]

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How To Increase Your Sales Conversion Rate As Told By The Girl Scouts

It’s that time of year again. They’re looming. Ready to pounce on our checkbooks like ravenous pumas. The Girl Scouts. AKA Mini Marketing and Sales Masterminds. Shopping malls, supermarkets, fitness centers—everywhere you look—Girl Scouts are locked and loaded with stacks of Thin Mints and Peanut Butter Patties as high as the Burj Khalifa. Add the […]

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The #1 Thing to Look for When Hiring a Website Design Company

Okay Google: How many graphic designers are there? According to The United States Department of Labor, there were 266,300 graphic designers in 2016. Okay Google: How many web developers are there? According to The United States Department of Labor, there were 162,900 web developers in 2016. Okay Google: What should I look for when hiring […]