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Your Webmaster: The Master of Some, Sometimes, When Possible

What do a VCR, a fax machine, a Walkman, and the term Webmaster have in common? They’re all obsolete. Yes, Webmaster is an outdated term. It’s the year 2017; websites are interactive, dynamic, and imperative to business operations. They are the central command center for a robust, multi-faceted marketing approach. In a way, a website is an organism. It is a complex […]

4 Business Motivation Quotes from a New Jersey Gym

Business motivation is everywhere. Sometimes it’s where we least expect. And other times, it’s in plain sight. Last week’s gym sessions at Future Fitness in Medford, New Jersey reminded our web design and creative team that physical lessons have duality in other aspects of life. The value of a marketing agency is multi-faceted, but delivered […]


Why You Need HTTPS for Your Website

Do I need and SSL Certificate?  Not necessarily, but it’s probably the best way to get HTTPS. Do I need HTTPS for my website? Absolutely. HTTPS connections are enabled when an SSL certificate is configured for a website on a web server. For the record, there are other ways to enable HTTPS, like TLS (Transport […]

5 Celebrity Web Designs We Love and Why

We may not be Beliebers, but we are Believers, especially when it comes to smart, sophisticated, and elegant web design. Here are a few celebrity websites that deserve some extra limelight. Odell Beckham He’s known for “The Catch”, but he should be known for nabbing a crisp web design as well. What We Love One […]


2017 Data Breaches Draws Attention to Small Businesses

When word dropped that Equifax, one of the three largest credit agencies in the U.S., suffered a breach from a “website flaw that could have been easily fixed”, people started to take notice. With more than 143 million people having lost their personal details, there’s no wonder why Equifax is facing questions from legislators and the public. […]

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Why Secure Your Website With HTTPS

The green padlock and little Secure message you see in the URL bar on some websites (including ours) looks pretty snazzy, doesn’t it? Per ColorPsychology.org, the impact that colors have on our brains is used to manipulate our decision making. The color green is no exception. It is a color that carries a lot of weight. […]


HTTPS and SSL are Not the Same Thing

FAQ: Are HTTPS and SSL the same thing? No. Many people will use the acronyms interchangeably. And while HTTPS and SSL can and should be used in the same sentence, they are not synonymous. Just like peanut butter and jelly, HTTPS and SSL, create a nice one-two punch, but outside of their relationship, they are strong […]

Cloud Computing in Simple Terms

Cloud computing simple terms

It’s not a bird! It’s not a plane! It’s cloud computing, and (spoiler alert!) it’s not in the sky. Despite its collateral relationship to the Internet itself, the cloud remains something of a mystical and mysterious creature for many employees and business owners alike. Cloud computing is about as much a part of our daily […]


Different Types of SSL Certificates Explained

Tall, Grande, or Venti? Just like Starbucks coffee, SSL Certificates come in different shapes and sizes. However, unlike your favorite cup of Joe, a slip up in your order can set you back more than a few fluid ounces. Knowing what type of SSL Certificate you need ahead of time will make securing your website […]


HTTPS What Does it Mean

You’ve probably seen it only a million times browsing the web: HTTP and HTTPS. But do you know what it means? HTTP stands for HyperText Transport Protocol For the layman, HTTP is a language for information to be passed back and forth between web servers and clients. When you visit a website, and look at […]

Why is Responsive Web Design Important

According to TechCrunch and HubSpot, there are 2.6 billion smartphone users globally and by 2020, there will be 6.1 billion. This has created a worldwide need for flexible websites that literally “respond” to the end user’s device. The old way of developing websites with static HTML are over. And so are the days of creating […]

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What Does Pay Per Click Cost?

When you ask a simple question like “how much does pay per click cost,” you’d expect a simple answer. The reality is this: pay per click costs vary depending on the platform that you choose to advertise on, your industry and target audience, your bidding strategy, and how you choose to develop, manage and optimize […]


How I Became a Better Marketing Consultant by Cutting Out the BS

Becoming a better marketing consultant is a lot like working out: you can work your tail off seven days a week, pump out extra sets and reps until you’re blue in the face, but if your diet sucks, you’re preventing yourself from significant gains. I’ve always heard that getting a six pack (of abs) is 80% […]

Should You Offer a Free Trial

When it comes to sales, the rule of thumb is close now, not later. But depending on your product, your sales process may require close hand holding of the potential customer. This often occurs when your product is new, or if you have a lot of competition in your respective market. For those types of […]


Why is My Website Not Secure?

“How dare you say my website is not secure Google — you don’t even know me!” With nearly 60% of the browser market share, Chrome is no longer the new kid on the block, it’s popping off! And whether we like it or not, Google seems to know what’s best for us and the web as […]

New Jersey Based Marketing Firm Opens Philadelphia Office

MARLTON, NJ (June 1, 2017) — Following impressive growth in 2016, which included accolades from the Philadelphia Business Journal as a Top Web Design & Development Agencies, and Top Tech Employer, Orpical Group recently opened a new office in Philadelphia. Stefan Schulz, Chief Operations Officer and Orpical Group team member since 2012 is holding the reigns on […]

What to Expect From a Marketing Agency

It’s estimated that 1 trillion dollars is funneled through marketing and advertising agencies, which in turn stimulates a large portion of our global economy.* Now more than ever, businesses are partnering with agencies that can help them make sense of all the commotion that comes from a complex and data-driven world, overloaded consumers, and pressure […]

Trust the Process: What Businesses Can Learn from the Philadelphia 76ers Tanking, and Their Fan’s Unwavering Loyalty

By Ty Schmidt & Stefan Schulz It’s a message Philadelphia 76ers loyalists have held on to for years: it’s all part of the plan. To be a fan of one of the NBA teams with the most abysmally embarrassing performance records has not been easy in recent years. The team hasn’t made the playoffs in […]

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Web Design Company in New Jersey Makes SSL Certificate Installation a Priority for All Clients

Orpical Group, a web design and development company in New Jersey, announced their plans to make Secure Socket Layer – SSL Certificate Installation a priority for all clients. The announcement followed the company’s own successful switch to HTTPS, a communications protocol for secure communication over the Internet. Google announced earlier in the year that they […]


It’s Time to Rethink Content Creation Services

How’s it going? Good! Busy! We have a lot of projects in the queue and there is a lot to get excited about. Finding a balance of helping our clients grow while simultaneously growing our own business is challenging at times, but it’s fun and definitely rewarding, especially when all the stars align… Where are […]

Quick Fix: Redirect Attachment Pages in WordPress

  By default, WordPress will create new pages for your images and other attachments. What seems like a kind gesture by WordPress at first, actually ends up being a nuisance for pretty much every business owner, with the exception of a photographer here or there. No good deed goes unpunished. For those with themes that don’t […]


5 Signs You’re Ready to Buy Content For Your Website

Buying content for your website can be a really smart investment. Depending on your skill level, you may not be able to create effective content on your own. And depending on your current schedule and resources, hiring someone may not be realistic or even financially feasible. But that doesn’t mean you shouldn’t look to invest. […]


The Google AdWords Agency Advantage

Choosing the wrong Google AdWords manager can severely impact your business. Google AdWords, and search marketing in general, pose a huge opportunity for you to promote a large portion of your business. The difference between a well-managed campaign and a badly managed one can mean thousands of dollars in potentially gained or lost revenue. There are many routes to go: […]


How to keep visitors on your website and create engagement

Surprisingly, many business owners do not look at their Google Analytics. And the ones that do are rarely happy with what they see. High bounce rates. Less than one minute average duration. Low conversion rates. WTF. Sure, people have short attention spans and studies prove this. On the web, you have less than 8 seconds to […]


The Business Coaching Entrepreneurs Ignore

Your own experience is often the business coaching entrepreneurs ignore. Probably because you cannot put a price tag on it. We can maintain the most accurate schedules, but ultimately, we cannot predict the unforeseen problems that life will throw our way. Being a CEO puts me in a position to have other levels of management extinguish […]


How to Design a Logo the Right Way

You could be the owner of a small, family-owned architectural firm with a modest staff of six employees. Or maybe it’s just you and you’re running a Kickstarter campaign for a new product that helps keeps kids safe on swing sets. You could even be responsible for building a Fortune 500 company up from the […]

5 Pitfalls of Entrepreneurship and How To Avoid Them

It doesn’t matter if you’re the owner of a small, family-owned architectural firm with a modest staff of 12, or if you have built a Fortune 500 company from the ground up. When it comes to big business, size doesn’t matter. Most entrepreneurs dream big. They are all in, even if that means working longer […]

Cyber Security Threats to Small Businesses

Finding solutions to four of the most common cyber security threats It can happen while you’re checking the weather on your local news app or perusing the latest Buzzfeed list. It could be something as small as having your dog’s name be your password for everything from your work email to your Starbucks app. (And, […]


3 Signs You’re Paying Too Much For Google AdWords Management Services

Set it and forget it. Five of the most dangerous words in the world of pay-per-click (PPC) marketing. Unless you are Scrooge McDuck, with expendable cash out the wazoo, the autopilot approach is hardly acceptable when running your own Google AdWords campaign. Now, if you have chosen to entrust someone else to manage your campaigns, […]

You Don’t Need a Creative Agency to be Creative

This might sound odd, especially coming from the project director of a full service creative agency, but you don’t need a creative agency to be creative. Wait, what?! Give me a chance to explain. First, look up any creative marketing, advertising, or web firm. Go to our menu of services for example. Notice that our creative agency services […]


New Jersey Marketing Company Launches New Content Development Services Hub

MARLTON, NJ (January 2, 2017) — Orpical Group, a full-service New Jersey marketing company is investing big in web content. To kick off Q1-2017, Orpical Group launched their new content development services hub called EditPaste. EditPaste by Orpical Group offers busy business owners a way to buy unique, ready-made articles, infographics, and other media. Subscribers […]


The Best SEO Secrets From 100+ Search Engine Optimization Experts

The cat’s out of the bag. The cheese is off the cracker. The secret is out. While what happens behind the scenes to make it all measurable remains a mystery to many, search engine marketing (SEM) and search engine optimization (SEO) are the way of the future. Heck, they’re the way of the past and […]

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The Ultimate Search Engine Marketing Company Soundtrack

You may not agree on the station. You may not agree on the playlist or the genre or who the best rock band of all time is (Led Zeppelin, obviously). You could loathe Christmas carols or Classic Rock or whatever the office mandated soundtrack to your day is. (Anyone who’s ever worked in retail or […]


The Forgotten B2B Marketing Strategy That Actually Works

(B2B) Business to Business marketing is often over complicated. You can spend the rest of your life reading any of the million articles or countless tutorials on marketing solutions, tips, and tools. Here’s the thing: it doesn’t matter what your channel is. You can do B2B content marketing. Or you can invest in social media. Maybe your marketing […]


What It Would Look Like If Your Online Marketing Agency Was a Zoo

Let’s face it, we’ve all got our quirks. We all have those unique traits that play into how we function in the working world. So what would it look like taking the kids to see the monkeys at the online marketing agency? No two zoos are the same, and the same can be said for […]


Infographic: The Custom Web Design Process

An online marketing company’s custom web design process keeps the graphic designer and developers on task and helps you understand your role in the project.

Where to Get a Business Logo Designed: Poem

Have you gone to the web in search for a new beginning? Have you thought: “I have a great idea that would make Charlie Sheen scream ‘Winning!’” Where to get a business logo designed you Google, Bing, or Yahoo! But as the search results begin to pour in, you feel like you are lost at the zoo. “Pick […]


The Professional Logo Design Process Explained in GIFs

Want to know how a graphic designer and online marketing agency create their professional logo designs? Here at Orpical we’ve done the logo design dance only a bagillion times. So, we’ve gone through all of the motions. That’s why we collected our emotions in action through a series of GIFs to showcase exactly how the best logo […]

The NJ Logo Design Guide

It’s powerful, often without saying a word. It can be memorable, leaving a lasting impression on the subconscious mind. Or it can be as fleeting as a cloudburst on a smoldering summer day. The point is, having a well-designed logo is among the best marketing investments you can make in your business. Because developing your […]


NJ Web Design Company Named a Top Web Design and Development Agency by Philadelphia Business Journal

Orpical Group, a full-service marketing and NJ web design company made the Philadelphia Business Journal’s Branding Marketing and Media Services List, which features more than 1,000 of the best companies in their fields.

Orpical Group’s New Jersey Web Design Team Develops New Website For Medical Transcription Company

New Jersey Web Design Team develops website for MediScribe, a medical transcription company with the best medical transcription service in the industry.

Horton Hears a Who 2.0 (A Poem About SEO)

“I’m new to all of this. What’s one thing I should know about S-E-O?” asked the businessman looking to build a web design that could help his business grow. I flinched. An explosion nearly detonated in my head. This must be some kind of trick question. There’s so much to know! So much to be said! How could one ever possibly […]

New Jersey Solar Installer and Marketing Company Drop Off Holiday Gifts for Youth in Need

Code Green Solar, a New Jersey solar installer completes charitable holiday project with Orpical Group, a full-service marketing company.


It’s Always Sunny When You Work With A Philadelphia Web Design Firm

When you travel, you take mental notes on different cultures. Based on your perception, some cultural elements may seem positive. Some may seem negative. Either way, things like values and attitudes, languages, and social organization influence all aspects of life, including business. Evaluating cultural influences should be high-priority, especially when developing partnerships to help your […]

Use Your Brain When Picking a Web Domain

With so many websites out there, you often need to be creative to find a domain name that isn’t already taken. Below are five tips on how to pick a good domain name. The essentials: Be short, catchy and memorable! You should also make your name easy to pronounce and spell. The unspoken rules: Avoid […]


How To Not Slip Up When Hiring a Web Designer

This is a post that most web designers don’t want you to read. It’s a short, sweet guide that will hopefully help you avoid common “slip-ups” that even the smartest business minds make when hiring a web designer. Don’t Be Stingy We all love bargains. Websites are no different. Some people try to justify stinging out on a website […]


What Businesses Can Learn from the NFL and the Deflategate

Roger Goodell photo courtesy of Zennie Abraham. As if they haven’t gotten enough bad press following wife beating and child slapping scandals, the NFL gets another black eye following what has come to be known as deflate-gate. Is it a black eye though? Maybe to some but the entire incident has garnered unprecedented press for […]


Marketing Prediction for 2015

It’s about to be 2015. We expect stuff to happen at the click of a button, or even easier, from a voice command—order this now, learn more now, register for this now. Now, now, now, now. We’ve really evolved into a bunch of Vladimir Putin’s, haven’t we? So when things don’t happen instantaneously, we immediately […]

Working With a Website Design Firm

Many businesses, regardless of size or type have a website. As a matter of fact, many consumers won’t consider conducting business with an entity that doesn’t have one. As a result, countless “build your own website” companies have emerged. They offer themes, graphics, content…just about every tool required to build a decent website. Their popularity […]

On Drive

Drive: I suppose I could call it motivation, but the word isn’t fast enough or strong enough. I’m a NASCAR enthusiast, so I suppose I have a predisposition to the term Drive. I’m not sure it can be taught. I’m more prone to believe it’s an inherent character trait. To possess Drive is not to […]

What Orpical Stands For

At Orpical, we have employed corporate social responsibilities to: assist and educate our community, clients and employees consistently evaluate innovative products and service offerings explore and cultivate tangible growth-opportunities “With great power, comes great responsibility,” first wrote Voltaire.  While that might be cliché, and debatably a badly placed pun, there is plenty of bearing. What Orpical Stands […]

War Heroes Make Great Business Leaders

At first thought, it doesn’t seem that a war hero and a business leader would have much in common. It’s hard to imagine that executing a mission on a battlefield is the same as winning a new account, boosting profits, and hiring the best employees. Sure, this may not be an exact translation, but the […]


Building Better Business Relationships

First of all, what is etiquette? For the uninformed, ‘etiquette’ is not a word that means you have eaten a ‘quette,’ whatever that may be. The word is derived a bit from German but mostly from the French language, and, as many of our American English words, adapted for our use. Some would say that […]

New Fangled Gmail Changes

If you happen to be one of the millions of users who use Gmail for their email service provider, you have most likely seen the pop up message when you logged in letting you know that images in your email are now being enabled by default. This information corresponds with the announcement a couple weeks […]


Social Media: Sharing Without Borders

This might seem like a given; when you post something on social media, it goes across the world. However, there is more to the concept of sharing without borders. For instance, what exactly constitutes as a border? A border doesn’t have to be what separates Mexico from being America. Borders can be physical, political, national, […]


Using Social Media as Inspiration

Everyone needs inspiration.  Some of us realize that we do. But where do you get inspiration when your “well of ideas” has run dry? It might be as simple as logging into Twitter and seeing what everyone else is saying. Social media can be an excellent source of inspiration, insight, and useful information. It can […]


The Habits of Every Successful Salesperson

Too many people fail to take advantage of the opportunities to maximize their employment. Worse yet, otherwise competent employees can be heard complaining about their job, their boss, the need to occasionally work past ‘quitting time,’ bad coffee in the break room, failing to be thankful to be gainfully employed at all, or just grousing […]

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Are Tweets the Ticket to the Super Bowl?

What JCPenney’s Super Bowl Tweets Might Mean for Super Bowl Advertisements by Lauren Wainwright Even as a Seattle fan, it got a little boring watching the Broncos continually hand the ball over. After feeling pretty confident the Seahawks were bringing it home, I wound up perusing through Twitter. It seemed like JCPenney was having as rough […]


3 Things Entrepreneurs Should Fear in 2014

Whether you’re in charge of everyone or you’re the lowest employee on the totem pole, everyone faces both skills that help them and traits that bring them down in their professional life. If you’re looking to start up your career and head into the world of entrepreneurial and financially focused business, some of those traits […]


Changing Your Social Media Practices

Plain and simple, your social media strategy should resemble a gymnast. Strong, agile, balanced, able to take direction—and of course, flexible.


7 Ways to Minimize Small Business Risks

Calculated risks are a bold, but crucial part of growing as a person and a business. They can be scary at first, as it can be human nature to overestimate the possibility of failure, but by evaluating the risk level for each opportunity that presents itself, you are more equipped to weigh the pros and […]


More than Just Responsive Web Design

It seems the inevitable is upon us—the big bad scary mobile apocalypse!  Okay—so we’re already in the midst of the revolution.  Big whoop.  Why does it matter to your small business and your clients? It matters to your small business and clients because for 2014, many experts are projecting that more users will access the […]

Reeling In Business Loyalty

Without a doubt, the lifeblood of a business is its employees, business partners, and clients. Therefore, business owners and executives must plan and execute those practices that are conducive to receiving and maintaining loyalty from these groups. A business that is transparent and has a firm footing in integrity is one that is experiencing success […]


Performance Based Business Coaching

Business consulting and coaching can be extremely beneficial in terms of changing enterprise operations, managing organization potential and improving productivity. The purpose of this article is to review the benefits of the process of business coaching and the issues surrounding performance and fees. Most people can guess “what business coaching is.” However there are perceptions […]

11 Key Deliverables from Orpical

It’s no secret —  to be a successful business, you need to find new and creative ways to stay ahead of the competition.  With this in mind, Orpical takes all the necessary steps to develop client-driven business strategies.  In addition, we preserve these strategies throughout our relationship with our clients.  Strategy is unproductive without firm obligation […]

It’s Not Personal, It’s Only Business

It is often heard in business during some of the most vital business transactions, financial conference calls, meetings, lay-offs, or terminations that, “It’s not personal it’s just business.”